New online marketers feel a flush of excitement when first starting out. There is no shortage of help online from alleged gurus. So why do 95% of new online marketers fail? How can that happen with so much expert help available? More importantly, how can it be fixed?
Greed – Pedal to the Metal
Most new online marketing news give in to greed. Sorry! No other way to say it. However, that greed is encouraged many of the products on the market today.
Critically examine the sales information of some online products. Can you figure out what the product is? Or what it is supposed to do? Sometimes yes, sometimes no. But you can find lots of expensive homes, fancy cars, even a few airplanes. The marketers imply that you, too, can have this lifestyle. All you have to do is buy this latest, greatest product… and the products are electronically downloaded, immediately and often.
Paralysis by Analysis – All Engines Stop
Encouraged by guru sales pitches, new online marketers tend to purchase every new shiny object that crosses their email inbox. Soon, they have a hard drive full of products and, often, a wallet empty of money.
Then, reality sets in.
Even with all their new products, they don’t know what to do. They realize they don’t know which product to use first. They get caught up trying to analyze everything they have bought. In the end, they do nothing.
Caution – All Engines Ahead Slow
Some new online marketers avoid this whole problem. They don’t buy every shiny new object they see. They check things out before they buy.
- What does the product claim to do? Does that fit with their online intentions?
- What claims does the author make? Does is violate the adage “If it sounds too good to be true, it probably is?” Can anyone realistically make millions with a few clicks of the mouse?
- What about the author of the product? Is there a significant amount of negative input on the internet about this person? Can a 19 year old really be a guru?
People who ask these questions often eliminate products from further consideration before buying.
Planning Your Trip Before You Leave Port
Before buying anything, plan your online career. It can change as time moves on, but plan your initial destination. Failure to do that means any product is as good as another.
Do you want to create products for sale, or does that idea scare you? Have you considered affiliate marketing – promoting other people’s products? Do you want an online store for tangible products, maybe from Amazon?
Be realistic about your goals. If you really want to be millionaire in the next few weeks, you shouldn’t be a new online marketer. Sorry, it doesn’t work like that.
Can you determine the online reputation of the author? Obviously, if its bad, steer clear. If you can’t determine the author’s reputation, perhaps they aren’t such a guru after all.
A Final Observation – Damage Control
If you have been a new online marketer for less than 60 days, many of your new products may still be refundable. Refund as many as possible without remorse. Then back up and do your trip planning. There are many product authors that truly are guru’s. But that isn’t true of all of them.