Well recently a lady called my brother wanting to pitch him about her Home business. There’s nothing at all wrong with this. She put him on the three way call along with her upline. Well my brother, being a leader and expert within this industry, understood what was taking place and he tried to get him to understand the need for both of them to find out how to properly market their Network marketing business online.
As expected, the upline got defensive and the call went downward from then on. There’s a general misconception about what Network marketing online and attraction marketing is really all about. This is why I’m writing this short post about why you must market your Network marketing venture online.
Recently I saw an advert from the big “A” network marketing company on television referring to the business opportunity. I became somewhat surprised because I didn’t know they can do that. Multi level marketing is commonly done with the word of mouth. But guess what, TV is nothing but a media to spread the news about the business opportunity. The internet is the same thing.
The TV ad will reach bigger audience than you can possibly reach with the local paper. Is it right for them to advertise on TV? It is not a question of right or wrong. It is a question of effectiveness. The internet is another media to get your business opportunity to an audience BIGGER than the TV.
The same principle necessary to succeed in network marketing offline is the same principle required to succeed in network marketing online. To be a good network marketer offline, you have to learn to communicate effectively with people. You need to know how to transfer your excitement and energy about your business opportunity to the prospects that you are talking to.
These are the same principles that you must master online. You have to be able to communicate effectively with people with your email, video, articles, blog posts through your copyright skills. You have to be able to dig down into people’s emotion and find out why they should partner with you in your network marketing business. This applies to network marketing online again through your copyright skills.
Have you even wonder why a number of people just joined your network marketing company and they start off with a ridiculous amount of momentum. This kind of people out of the blue becomes the top earner in that region. There is only one reason for this. They are influential people. They are people of value. They are people that their family, friends, neighbors and co-workers just couldn’t wait to partner up with.
They are leaders. When we are talking about network marketing online, the same principle applies. You have to be a leader and provide people with value. For example, Mr. A went out and paid for Pay per click training and how to effective use Facebook to build list. Mr. A now made a video where he revealed all the knowledge that he has learned. Guess what, Mr. A just offered you value after he became an expert in that area. Mr. A is now a leader and you will trust me him and feel more comfortable to work with him depending on how much of this he does.