Having your website land on a good rank in the search engine is never an easy job. This is why you have to make a conscious effort to check your site’s ranking every now and google serp api then. It’s also a way of assessing whether all the efforts you have placed in SEO, link building, and the like are not put into waste.
A good ranking tool will ease you of your burden in tracking your site’s rank. However, there are factors to consider when choosing one. For one, a ranking tool must have considered the changes implemented by major search engines like Google in the past year or so. Each search engine has its own criteria in ranking websites but for Google it ranks websites based on 200 factors and among them are the keywords.
Keywords are simply the search terms or the words that people use in searching online. Users, however, will not receive the same search result for a specific keyword. Thus, when residents on point A and B search “cute puppies” in the search box, each will receive a different search result.
This happens as a result of the recent change that Google made in the past year wherein online users can now customize their search based on a certain timeframe (last 1 year, 1 month, etc.) and country. This innovation also allowed users to search blogs, forums, and the like containing the specific keyword.
Google also gives value to location. Therefore, search results of the same keyword vary on two different countries. This is why you should know your rank on a specific keyword in a given country. Doing so will give you an opportunity to double your efforts in increasing the traffic in a country where your sites rank low. This can be done by integrating the keyword/s popular in that country into your website.
A good ranking tool will direct all your efforts appropriately. It’ll give you information on keywords that enables your site to land in top 10 of the search engine – an ever-challenging task that’s impossible to achieve in just a day. Having a tool like the Google ranking tool allows you to see your site’s rank whether it lands on the 40th page or so in just a matter of a millisecond!
Before you start getting giddy, let’s get to know this tool better. Way back, Google provides special keys called soap api keys to websites. These keys allow them to gain access to Google’s database where information such as webpage rank, position, and the like can be obtained. But people started misusing it so before things could change from bad to worse, Google stopped issuing it on December 5, 2006.
Now, only those websites that have been granted with soap api keys have the access to those information. But wait, there’s good news for users like you that didn’t get the chance to have these special keys. You can still gain access to those data through Google’s ranking checker and keyword position tool.